Who's excited about this latest venture? With huge news i give you the latest collaboration to come out this year. Finally Beyonce and Topshop have teamed up to work together on creating a athletic/fitness street wear range. The singer has created a 50-50 partnership with the British retailer,listed as Park wood Topshop Athletic Ltd.
"This is not a collaboration. This is about building a brand and building a business- a separate,proper business, with separate overhead and a separate office,"Topshop owner Sir Philip Green told WWD over the weekend. "We started talking generally about doing something together. We've been looking at that (athletic) sector for a while. It's something we need to be in. Based on what she does,how she works out,the conversation got into that category."
Beyonce added,"I have always loved Topshop for their fashion credentials and forward thinking."And it's true. The superstar is one of the London-based brands biggest fans. From the stage to the streets,she has represented Topshop quite well. When Beyonce was spotted in a A-line black and white dress in march it was sold out immediately."
The last time we saw Beyonce doing a collaboration with a clothing brand it was back in the summer for H&M.
Sorry Yonce fans the launch for this line is not out until next year a little while to go yet. Who's excited though?
(source+yahoo,vogue)
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